B2B SaaS for 10+ Years in...
Hi 👋 I’m Emilie - your next Digital Product Design teammate ✨
Cross-functional storyteller bridging design, development, and business to elevate USER experiences
Healthcare
e-Commerce
Event planning
Manufacturing
Postage & Courier
Healthcare
e-Commerce
Event planning
Manufacturing
Postage & Courier
Field of expertise
SaaS
B2B SaaS
Design System
Graphic
Featured Projects
Web • Self-service
Making Sending Price More Accurate & Transparent
A self-service platform redesign focusing on accurate parcel measurements and transparent fee communication. The solution prevented revenue loss and delivered $316K estimated annual benefit.
NZ Post • Completed in 3 months
Web • Self-service
Making Sending Price More Accurate & Transparent
NZ Post • Completed in 3 months
Web • Self-service
Making Sending Price More Accurate & Transparent
NZ Post • Completed in 3 months
Web • Self-service
Making Sending Price More Accurate & Transparent
NZ Post • Completed in 3 months
Design System
Elevating the Design System for Robust Performance
Beyond creating components. Architecturally designed properties and variants. Centralised access as a single source of truth.
NZ Post • Continuous improvement over 2 years
Design System
Elevating the Design System for Robust Performance
NZ Post • Continuous improvement over 2 years
Design System
Elevating the Design System for Robust Performance
NZ Post • Continuous improvement over 2 years
Design System
Elevating the Design System for Robust Performance
NZ Post • Continuous improvement over 2 years
Web • UI modernisation
Modernising Enterprise Data Management from Fortran
Data warehouse admin colsole
Kiwiplan • 8 months
Web • UI modernisation
Modernising Enterprise Data Management from Fortran
Kiwiplan • 8 months
Web • UI modernisation
Modernising Enterprise Data Management from Fortran
Kiwiplan • 8 months
Web • UI modernisation
Modernising Enterprise Data Management from Fortran
Kiwiplan • 8 months
Mobile • Self-initiative
Reimagining Parcel Tracking for Mobile Users: A UX Case Study
A self-initiated project to modernize parcel tracking experience, demonstrating enterprise thinking and user-centered design approach.
NZ Post • 1 day
Mobile • Self-initiative
Reimagining Parcel Tracking for Mobile Users: A UX Case Study
NZ Post • 1 day
Mobile • Self-initiative
Reimagining Parcel Tracking for Mobile Users: A UX Case Study
NZ Post • 1 day
Mobile • Self-initiative
Reimagining Parcel Tracking for Mobile Users: A UX Case Study
NZ Post • 1 day
archived work
Philosophy
Design with Depth:
Where Strategy Meets Human Impact.
Like an iceberg, great design runs deeper than what meets the eye. My approach combines years of storytelling expertise with strategic product thinking – addressing root causes, not just symptoms. Every solution is crafted through collaborative dialogue, ensuring we create experiences that resonate both with business goals and human needs.
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Problem-First Approach
In a world of quick fixes, I dive deep to understand the underlying challenges. True innovation comes from addressing fundamental problems, not just their symptoms. This approach has consistently led to more sustainable and impactful solutions.
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Problem-First Approach
In a world of quick fixes, I dive deep to understand the underlying challenges. True innovation comes from addressing fundamental problems, not just their symptoms. This approach has consistently led to more sustainable and impactful solutions.
/
Problem-First Approach
In a world of quick fixes, I dive deep to understand the underlying challenges. True innovation comes from addressing fundamental problems, not just their symptoms. This approach has consistently led to more sustainable and impactful solutions.
/
Problem-First Approach
In a world of quick fixes, I dive deep to understand the underlying challenges. True innovation comes from addressing fundamental problems, not just their symptoms. This approach has consistently led to more sustainable and impactful solutions.
/
Thoughtful Minimalism
Sometimes the boldest design decision is choosing not to add more. I believe in the strategic power of restraint – knowing when to simplify, when to step back, and when careful reduction creates the strongest impact.
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Thoughtful Minimalism
Sometimes the boldest design decision is choosing not to add more. I believe in the strategic power of restraint – knowing when to simplify, when to step back, and when careful reduction creates the strongest impact.
/
Thoughtful Minimalism
Sometimes the boldest design decision is choosing not to add more. I believe in the strategic power of restraint – knowing when to simplify, when to step back, and when careful reduction creates the strongest impact.
/
Thoughtful Minimalism
Sometimes the boldest design decision is choosing not to add more. I believe in the strategic power of restraint – knowing when to simplify, when to step back, and when careful reduction creates the strongest impact.
/
Collaborative Design
The best solutions emerge when diverse viewpoints converge. By facilitating meaningful dialogue across teams, I transform individual insights into cohesive experiences that resonate with both business goals and user needs.
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Collaborative Design
The best solutions emerge when diverse viewpoints converge. By facilitating meaningful dialogue across teams, I transform individual insights into cohesive experiences that resonate with both business goals and user needs.
/
Collaborative Design
The best solutions emerge when diverse viewpoints converge. By facilitating meaningful dialogue across teams, I transform individual insights into cohesive experiences that resonate with both business goals and user needs.
/
Collaborative Design
The best solutions emerge when diverse viewpoints converge. By facilitating meaningful dialogue across teams, I transform individual insights into cohesive experiences that resonate with both business goals and user needs.
/
Creative lab
Curiosity-Driven Innovation:
From Daily Details to Digital Dreams.
Let's
connect.
© 2025 Emilie Park
She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!
Senior Developer
Peer developer in the Data Warehouse team
Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.
Senior Developer
Peer developer in the Business Self Service team
Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.
Product Owner
Worked on Notification UXBold, Innovative, Decisive.
Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!Designer & Developer
Industry friends for over 10 yearsHer skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.
Solution Architect
A peer member of Tech Leads
Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.
Delivery Manager
Worked on Streaming Platform
Let's
connect.
© 2025 Emilie Park
She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!
Senior Developer
Peer developer in the Data Warehouse team
Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.
Senior Developer
Peer developer in the Business Self Service team
Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.
Product Owner
Worked on Notification UXBold, Innovative, Decisive.
Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!Designer & Developer
Industry friends for over 10 yearsHer skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.
Solution Architect
A peer member of Tech Leads
Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.
Delivery Manager
Worked on Streaming Platform
Let's
connect.
© 2025 Emilie Park
She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!
Senior Developer
Peer developer in the Data Warehouse team
Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.
Senior Developer
Peer developer in the Business Self Service team
Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.
Product Owner
Worked on Notification UXBold, Innovative, Decisive.
Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!Designer & Developer
Industry friends for over 10 yearsHer skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.
Solution Architect
A peer member of Tech Leads
Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.
Delivery Manager
Worked on Streaming Platform
Let's
connect.
© 2025 Emilie Park
She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!
Senior Developer
Peer developer in the Data Warehouse team
Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.
Senior Developer
Peer developer in the Business Self Service team
Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.
Product Owner
Worked on Notification UXBold, Innovative, Decisive.
Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!Designer & Developer
Industry friends for over 10 yearsHer skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.
Solution Architect
A peer member of Tech Leads
Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.
Delivery Manager
Worked on Streaming Platform
Let's
connect.
© 2025 Emilie Park
She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!
Senior Developer
Peer developer in the Data Warehouse team
Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.
Senior Developer
Peer developer in the Business Self Service team
Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.
Product Owner
Worked on Notification UXBold, Innovative, Decisive.
Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!Designer & Developer
Industry friends for over 10 yearsHer skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.
Solution Architect
A peer member of Tech Leads
Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.
Delivery Manager
Worked on Streaming Platform