NZ Post 2022-2024

Elevating the Design System for Robust Performance

Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel

Credits

Among my design system experiences across multiple organisations, this transformation represented the most mature implementation phase. Through strategic initiatives and technical migrations, we established a more efficient and sustainable design system that serves as a single source of truth.

9.09%

Increased component editing efficiency

2x

More efficient development by simplifying component variants

83%

Less load in testing phase

Project details

NZ Post Digital Design System v3.1

Continuous Improvement over for 2 years

Team composition

Core Team:

  • Design System Supervisor (My Role)

  • 1x Designer from Website

  • 1x Content designer

  • 2x UX Writers

My contributions

  • Facilitated weekly design discussions

  • Migrated design tool (Figma)

  • Migrated document platform (Supernova)

  • Created Component

Essential elements of a holistic design system

NZ Post has a holistic design system that truely is a system; governing design decisions for standardised patterns both internal and external product teams.

Design Tokens

UI Kit

Documentation

Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Migration from Sketch to Figma: Modernised workflow

This strategic shift enabled us to modernise our component library through streamlined process and improved tooling capabilities. The migration established foundations for enhanced collaboration.

Migration from Zero-height to Supernova: 69.4% cost reduction

The transition to Supernova resulted in a 69.4% reduction in operational costs. Before migration, I conducted comprehensive market research to identify the optimal design system management solution. The evaluation was based on these key criteria:

  • Feature Roadmap - Analysis of each candidate's planned development trajectory to ensure long-term viability

  • Implementation Challenges - Assessment of potential workarounds and features that could be phased out

  • Technical Integration - Leveraging my programming background to validate the feasibility of design token scalability and development library integration

  • Cost-effectiveness - Evaluation of subscription costs against projected benefits

From Zeroheight to Supernova

Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Strategic approaches
  • Established proactive communication channels

  • Implemented systematic documentation processes

  • Created centralised knowledge base"

Component editing performance: 9.09% efficiency gain

I optimised the workflow to align with designers' natural mental models for component editing. This improvement reduced average editing time per component from 22 to 20 seconds, achieving a 9.09% efficiency gain. The streamlined process significantly enhanced our daily operations, especially for teams managing large component libraries, leading to cumulative time savings across projects.

Architecture of button component variants and properties

Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Why this 9.09% is significant?

In a design system, hundreds of components designers do multiple edits per component and multiple designers repeats this editing performance everyday. Hence, this 9% efficiency gain could translate to substantial time savings across the team over time.

Also, clearly defined name of properties and structure will improve the designers experience in editing components.

Establish guidelines resulted 2x more efficient development

Having variety of component doesn't guarantee consistency in product design. Knowing how the component should be used in certain scenario is critical.

Removing size variation at breakpoints reduced development and testing time. 2x faster implementation and 1 simple UI testing.

Do

Their size determines the importance of buttons in the group.


Large size - Most Important:

  • Hero section and form field associated call-to-actions

Medium size - Default:

  • Majority of call-to-actions found in the content area

Small size - Ancillary:

  • Links with sub-body text and helper actions in tooltips

Do

When dealing with buttons of equal size, their hierarchy is established by their style, following this sequence:

Filled > Outlined > Text

Do

The button size remains consistent regardless of the breakpoints.

Example

Label creation journey with fee correction for domestic parcel

Don't

Adjust the button size at breakpoints to maintain the proportion between the call-to-action (CTA) and text.

Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Label creation journey with fee correction for domestic parcel
Tone of Voice guidelines

UX writing is also part of design system. I audited current copies and suggested improvements.

System messages

A banner design  to instruct the users enter accurate parcel details
A banner design  to instruct the users enter accurate parcel details
A banner design  to instruct the users enter accurate parcel details
A banner design  to instruct the users enter accurate parcel details
Results & Reflection
  • Component editing efficiency increased by 9.09%

  • Established centralised documentation channels

  • Created collaborative environment for system adoption

  • Streamlined workflow by reducing required tasks by 83%, from 6 tasks to a single action

In the Button component structure, I would set the Type variants as Primary, Secondary and Tertiary to explicitly show its usage.

Let's
connect.

© 2025 Emilie Park

  • She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!

    Senior Developer

    Peer developer in the Data Warehouse team

  • Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.

    Senior Developer

    Peer developer in the Business Self Service team

  • Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.

    Product Owner
    Worked on Notification UX

  • Bold, Innovative, Decisive.
    Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!

    Designer & Developer
    Industry friends for over 10 years

  • Her skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.

    Solution Architect

    A peer member of Tech Leads

  • Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.

    Delivery Manager

    Worked on Streaming Platform

Let's
connect.

© 2025 Emilie Park

  • She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!

    Senior Developer

    Peer developer in the Data Warehouse team

  • Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.

    Senior Developer

    Peer developer in the Business Self Service team

  • Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.

    Product Owner
    Worked on Notification UX

  • Bold, Innovative, Decisive.
    Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!

    Designer & Developer
    Industry friends for over 10 years

  • Her skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.

    Solution Architect

    A peer member of Tech Leads

  • Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.

    Delivery Manager

    Worked on Streaming Platform

Let's
connect.

© 2025 Emilie Park

  • She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!

    Senior Developer

    Peer developer in the Data Warehouse team

  • Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.

    Senior Developer

    Peer developer in the Business Self Service team

  • Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.

    Product Owner
    Worked on Notification UX

  • Bold, Innovative, Decisive.
    Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!

    Designer & Developer
    Industry friends for over 10 years

  • Her skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.

    Solution Architect

    A peer member of Tech Leads

  • Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.

    Delivery Manager

    Worked on Streaming Platform

Let's
connect.

© 2025 Emilie Park

  • She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!

    Senior Developer

    Peer developer in the Data Warehouse team

  • Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.

    Senior Developer

    Peer developer in the Business Self Service team

  • Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.

    Product Owner
    Worked on Notification UX

  • Bold, Innovative, Decisive.
    Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!

    Designer & Developer
    Industry friends for over 10 years

  • Her skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.

    Solution Architect

    A peer member of Tech Leads

  • Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.

    Delivery Manager

    Worked on Streaming Platform

Let's
connect.

© 2025 Emilie Park

  • She knows the UXUI principles inside out. The fact that she knows React and SCSS allows her to design UI that are “technically achievable”. I also really like how she conduct the user testing. She’s also a great teacher to upskill the team!

    Senior Developer

    Peer developer in the Data Warehouse team

  • Emilie is such a natural at transforming complex ideas into user-friendly interfaces. She has an exceptional storytelling ability, which allows her to clearly convey the narratives behind her designs.

    Senior Developer

    Peer developer in the Business Self Service team

  • Emilie is kind, approachable, and effective - a great communicator and collaborator with flexibility. Her work ethic is unique and valuable.

    Product Owner
    Worked on Notification UX

  • Bold, Innovative, Decisive.
    Sharp vision, goal setting, effective communication, and accountability shine. She'd be a perfect member for Escape Room to find logic!

    Designer & Developer
    Industry friends for over 10 years

  • Her skills in communicating her vision/design and her continuous learning make her effective in her role. Also, she understands the practicality of her design that makes her a unique designer.

    Solution Architect

    A peer member of Tech Leads

  • Emilie is a Problem solver, Collaborator, and Creative - perfect for Marketing, User-facing, or any company looking to modernise. She has the unique skill of being technical with a design background.

    Delivery Manager

    Worked on Streaming Platform